This is an African-American Independent film that has received significant support for a début feature. The director Boots Riley appears on IMDb with a smattering of different credits as a writer and performer and he has had a successful musical career through the rapping collective The Coup, but for his first feature he has recruited Danny Glover, Forest Whitaker and Rosario Dawson in small parts and has Tessa Thompson in the lead female role. His protagonist Cassius (Cash) Green is played by Lakeith Stanfield, also an established actor, and Riley finds himself as the cover story for Sight and Sound‘s December issue. Inside, the interview conducted by Kaleem Aftab reveals that Riley comes from a family of left-wing activists in Oakland, that he went to film school and that he was inspired by Spike Lee. His film was also supported by the Sundance festival and is distributed by Focus Features/Universal in the UK.
I found the film interesting throughout, but there were also moments when I thought it wasn’t working. Adam Nayman’s review in Sight and Sound makes a couple of points that seem relevant to me. The first is to compare Sorry to Bother You to a film like Black Panther (which I haven’t seen) and to suggest that whatever the flaws in Boots Riley’s film, it is straightforwardly honest in its attempt to expose several different but connected political issues. This is quite different from the political impact of a ‘branded blockbuster’ which requires critical attention to reveal its possible political discourses. Secondly, Nayman suggests that Sorry to Bother You bears a resemblance to Jordan Peele’s Get Out from 2017 and that certainly did occur to me (Peele was also to be offered the role of Cassius until he had his own big success). These two connections go some way towards explaining why Sorry to Bother You has attracted attention.
In attempting to ‘read’ Sorry to Bother You, I did feel caught between a sense of missing some cultural references (e.g. rap music) but also being sidetracked by other filmic references. Our hero ‘Cash’ starts the film broke and living in his uncle’s garage with his girlfriend Detroit (Tessa Thompson), a performance artist who earns some money as a ‘human billboard’ advertising local businesses. Cash needs a job and is hired by a ‘telemarketing’ company. This explains the title which is the opening line of a standard script for ‘cold calling’. Riley makes the intrusive nature of the business clear by literally throwing Cash into the same frame as the poor unfortunates who answer their phones. Very quickly, Cash learns from an older colleague (played by Danny Glover) that he will be more successful if he uses his ‘white voice’. He also learns that if he shows promise by hitting high sales targets he might be promoted to ‘power caller’ and ascend to the top, exclusive, floor of the building. Meanwhile, references on local TV and billboards to a new social work/housing programme suggest that this is in fact an ‘alternate Oakland’ in which private enterprise is developing a new quasi-fascist system of communal living and working – mostly it seems for African-Americans.
At this point we realise that this isn’t a simple social comedy but some kind of absurdist satire on US capitalism and its dependence on racial divisions. The narrative then has to bring together the telemarketing scam and the work programme and develop Cash’s role as the seeming innocent who will be drawn into the process and will be offered inducements that will persuade him to betray his friends and co-workers. We know that Cash is an intelligent and generally likeable character who could resist, but the lure of riches is strong when you are broke. Riley chooses to develop a plot involving unionisation of the telemarketing drones and Detroit develops a performance piece which savagely critiques the exploitation of African resources and points the finger at US policy and all individuals who buy phones and other technologies dependent on coltan from the Congo (DRC). The stage is set when Cash is promoted and meets the figure behind the work programme (played by Arnie Hammer). At this point the similarity to Get Out becomes apparent.
I don’t want to spoil the narrative but from this brief plot outline it should be clear that Riley is ambitious in his targets and that’s no bad thing. But political satire is very difficult to pull off and the melding of comedy, politics and fantasy is particularly difficult. In the Sight and Sound interview, Riley says that he spent some time with Spike Jonze and Kaleem Aftab the interviewer later suggests that the film is ‘Brechtian’. Pushing together these two sources of ideas about how to present a narrative gives an indication of the problem Riley faces. I’d add a third in that I was reminded of David Cronenberg’s Existenz (Canada 1999) described by some commentators as a ‘science fiction-body horror film’. I might also add that several lesser American independent films flashed briefly across my mind. And for me that is Riley’s biggest problem – a lack of a consistent tone to his film so that it retains its control over an argument. I can see that there is an argument that this very lack of consistency is itself Brechtian, pushing the audience away and making us think about the film’s construction, but I think other elements work against this idea and that overall the narrative is conventional even as it draws on various genre repertoires.
The supporting roles in the film are interesting. The union organiser in the telemarketing company is ‘Squeeze’ played by the Korean-American actor Steven Yeun. I don’t know whether this has any significance in an Oakland context but it does make the multi-racial union of workers a more potent political force. On the other hand, I think that Tessa Thompson as Detroit is under-used apart from her very disturbing performance piece. I thought she was very good in Dear White People (2014) but again under-used in Creed (2015). She’s also featured strongly in a wide range of other major films. Women generally don’t figure strongly in Sorry to Bother You. They are often simply background figures necessary to present a comic sequence (Rosario Dawson is the voice in the lift to the exclusive floor) and that is definitely a weakness. The sense of (in)coherence is my main concern with the film. But perhaps this can be forgiven in a début film? There are enough well-made political points alongside the visual inventiveness and successful comedy scenes plus music performed by the Coup to make this a film to be recommended and to push forward Boots Riley as a filmmaker to look out for in future. It’s an intelligent film and I’ve deliberately not mentioned some of the links to other specific satires to avoid spoilers.
The trailer doesn’t give away everything – which is a relief: