I have just returned from an International Film Festival full of archivists, academics and knowledgeable film fans. It was a great week but I was rather concerned that even there we had problems with Mobile Phones, Tablets and similar. Before each session an onscreen message in English and Italian warned audience members to ‘switch off their mobiles’! Clearly some people are impervious to persuasion.
These electronic devices have become a minor plague in cinemas and the like. Apparently it is even worse in some London theatres. The screening theatre at the Festival has an ‘opera style’ auditorium with three balconies – I suggested that the top one could be turned into a ‘sin bin’.
Unfortunately that is not an option in the venues I attend here in West Yorkshire. It has rather worried me that fewer and fewer venues actually screen a warning about their use. Recently only the Cottage Road in Leeds has had an admonition . So I was heartened by the new pre-screen trailer produced by the Picture House chain. Well executed but short, it not only admonishes regarding answering mobile phones but also lighting up the screens during a performance. Of course, such warnings are only partially effective. So I would be glad to hear from readers with suggestions about how to deal with recalcitrant ‘techies’.
Note – Cinemas subscribing to Pearl and Dean now have a new advert which appears after the trailers and just before the feature. It is an advert for Sony products, including those electronic devices that disrupt film screenings. There is no admonition about running them off or keeping them off through the entire film!