In the UK we’ve got used to 12 new film releases each week (600-700 per year) and to have cinema screens easily accessible in most cities and large towns. It’s quite a shock to be in Croatia and to discover that only the largest centres have cinemas and that these rarely open during the day.
Croatia has a population of 4.3 million and in 2014 the country’s 59 cinemas (153 screens in 2013) had less than 4 million admissions. The number of cinema visits per head is thus usually less than one per year. The comparable figure in the European countries with the highest admissions rates, in France, UK, Ireland and Iceland, is 2 to 3 per year or more.
In Split, Croatia’s second city with a population of over 220,000, there are two modern multiplexes in shopping malls and one older cinema in the tourist area. Split is lucky to also have two art cinemas but one seems to be ‘part time’ and the other has a single screen – the Kinoteka (see above) is an important part of the city’s cultural offer. But both the art cinemas and the multiplexes need more promotion to create a higher profile. It took a long time to find the two cinemas nearest to the tourist centre in the old town and when we did find them there was very little ‘point of sale’ information. If you didn’t know the cinemas were there you wouldn’t stumble across them. On the other hand, the newspaper on sale in Dalmatia – coastal Croatia – does list the main cinemas, something many UK papers have stopped doing. These cinemas also seem to only programme evening screenings. The earliest shows I could find were some ‘family shows’ at 15.00 but most were only at 17.00 or 19.00 and then later.
Most of the commercial offerings are Hollywood films subtitled, I presume, for local audiences but there are also some examples of local films and this is the norm for the country according to the Film New Europe website profile. In 2014 there were 169 films released in Croatia including seven local productions. The Film New Europe profile alongside those from Cineuropa and aspects of European AudioVisual Observatory reports suggest that the Croation government have supported the industry in various ways helping with installation of digital projection and offering support to productions, cinemas and festivals. There are twelve Croatian cinemas listed in the Europa Cinemas Network. These are all cinemas with some kind of commitment to ‘cultural cinema’ and will be expected to show European films as part of their programming. The Kinoteka in Split is one of these. My research suggests that there are several municipally-owned cinemas in the country and the film festivals in Split do, I think, receive public support. (With my usual bad luck I missed the latest festival in Split by a few days.)
My comments above are not intended as negative criticism of the cinemas or Croatian film policy. I’m interested in different approaches to film across Europe. My impression (as a tourist) is that Croatia still maintains an interest in European art cinema like other parts of the former Yugoslavia but that popular cinema doesn’t have the same appeal as in some other European countries. I was interested to see that the newspaper listings of films on TV gave the director’s name – something that again UK newspapers tend not to do routinely. The difference between the UK and Croatia is also noticeable in terms of ‘holiday viewing’. In North America the summer is the longest major season of blockbuster cinema and audiences flock to see the big films in air-conditioned cinemas open from mid morning. In the UK we’ve been more or less forced to follow suit but ironically when the sun comes out we tend to want to stay outside. In Southern Europe and especially in Italy, the summer was the worst season for big films until the new multiplexes with air-conditioning appeared as an alternative to outdoor evening screenings. In the UK, seaside holiday resorts have always tried to exploit the seasonal ‘captive audience’ and because of the unpredictable British weather cinemas have prospered with matinees on wet days. This is where I most felt the lack in Croatia – a wet day with little to do and no cinema within 20 kms – and then with no matinee showings.
It would be good to hear from readers about their holiday destinations and their impressions of local film culture. I really liked everything about Croatia – except the lack of opportunity to see films! The Number 1 film in Croatia last week was Labirint: Kroz spaljenu zemlju – Maze Runner: The Scorch Trials. In Split I could have chosen between Catherine Deneuve in the Demy and Emily Blunt in Denis Villeneuve’s Sicario, which doesn’t open in the UK until October 8th.