Gemma Bovery faces similar problems to Tamara Drewe (UK 2010) but with the added twist that this is a French film – so a whole new range of assumptions and potential prejudices arise. Both films are adaptations of comic strips by Posy Simmonds which first appeared in the Guardian and then as ‘graphic novels’. Tamara Drewe is a modern take on Hardy’s Far From the Madding Crowd and the new film, as the eponymous title suggests, is a re-imagining of Flaubert’s Madame Bovary. The story takes place in Normandy and the film is directed by Anne Fontaine from a script by Pascal Bonitzer (whose previous script was for Looking For Hortense 2012 – which he also directed).
The story demands a French setting but the other factor, which possibly escaped some UK reviewers, is that Tamara Drewe attracted bigger audiences in France than in the UK. A significant French audience segment is Anglophile and this overlaps with the audience for sophisticated social comedy. The plays of Alan Ayckbourn and the novels of Julian Barnes go down well in France. Posy Simmonds studied at the Sorbonne and her graphic novel (la bande dessinée) of Gemma Bovery also sold in France. French comedies lampoon the bourgeoisie and a director like Claude Chabrol found ways to be amusing while skewering the same middle classes in thrillers. Fabrice Luchini is one of the top comic actors in films like Bicycling with Molière, 2013 as well as François Ozon comedies such as Potiche, 2010 and In the House, 2012. No surprise then that he is cast in Gemma Bovery as the meddling observer, the Parisian publisher who retires to a village in Normandy to run his family’s bakery business. When he sees his new neighbours arriving from England and that the ravishing young woman is potentially a bored wife named ‘Gemma Bovery’ he is almost beside himself with joy.
Posy Simmonds set out in all her Guardian comic strips to gently critique the typical liberal Guardian-reading classes and in the process to pit them against grasping Thatcherite characters with their greed and lack of humanity – and often their cultural ignorance. This political subtext and the class analysis is partly why the two films struggle with UK audiences, some of whom might see themselves as the butt of the jokes. The aim of Gemma Bovery is to explore the impact of the English middle classes on French provincial life and in turn to imagine how a modern-day Madame Bovary might behave – and most of all, how she might feel about her own behaviour. Emma Bovary was an arriviste – a young woman from a farming family who married an older man, a doctor, for security and the respectable life and then bored by her new life, set out on a trail of adultery and indulgence. In the 21st century women’s horizons have widened and ‘shame’ doesn’t operate in quite the same way. As Gemma, Ms Arterton is ravishing. She seems more fun and generally more attractive than my fading memories of the comic strip. I think that a focus on costume design might be interesting and I do feel that Anne Fontaine has created another intriguing female character following her version of Coco Chanel with Audrey Tautou. The local haute bourgeoisie and the other ‘local’ English characters are truly hideous but I did feel for Jason Flemyng as ‘M. Bovary’ – an unenviable role.
I enjoyed the film but I wish my memories of the novel were more reliable. I got a lot of the jokes but I daresay I missed a few because I’d forgotten elements of the story. Gemma Arterton learned to speak French for the role and now she is listed as the lead in a new French film, currently in pre-production, Orpheline. That would mean that she would become a slightly surprising addition to the growing list of female actors who have embraced French filmmaking. Why so few men making the same move, I wonder?
The UK trailer: